A wine label gives the consumer all the required information about the wine to make the right decision.
Essential facts should always include:
Name of the producer. Name of the Estate (a property where these wines were grown, harvested, crushed, fermented, and bottled). Vintage (year of harvest EG: 2017). Grape variety (EG: Merlot). Appellations of origin (EG: St. Helena County, Napa Valley). Alcohol by Volume (EG:14% ABV).
Reserve is usually a higher quality grape, which may be aged more than others. Fancy names (E.g., Inertia Keeps) are a marketing strategy to individualize wine brands. Catchy graphic images (cat staring at the consumer on top of spiral steps) are also an essential sales tactic.
A spiral descent into an old wine cellar can be an extraordinary journey for consumers to find their exceptional Merlot. It may take longer, but it gives the person a unique and enjoyable travel perspective instead of a straight staircase.
There are few cats on wine labels, where dogs seem overused. I took a risk and catered to feline enthusiasts who double as wine connoisseurs.
My Merlot mood board consists of spiral staircases, grapes, pears, playful cats, and a wine cellar.
For sketches, I wanted to create spiral stairs, where the cat would be either on the top or bottom of them.
Sketches for the cat. I wanted to make him look up at the buyer, possibly for them to feed?
The final sketch was having the cat at the top of the steps. Suspended bubbles of facts concerning the Merlot hover around it. I kept the design minimal, with the cat at the top of the stairs begging you to pick up the bottle.
Inertia means a tendency to do nothing or to remain unchanged. Cats tend to practice inertia unless the sound of a can opener is present.
I kept the swatches black and white, with only two primary colors.
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